Localized Marketing is King

Just a quick excerpt from this morning's Mobile Marketer Daily, a daily column highlighting mobile marketing and commerce.

"In 2011 retailers will shift their focus to delivering relevant, location-based offers to consumers on their mobile devices to drive them in-store.... We track visits to a store and we’re seeing anywhere from 11 to 35 and sometimes 50 percent of consumers that are actually going into stores after getting served an ad and in many cases making purchases”  -Rimma Kats, Mobile Marketing Daily

We've said this all along! mobiNotify has the BEST way of achieving these goals...

Location is they key!

The best part of mobile text message marketing is that it has the power to breakthrough traditional media by advertising directly to the consumers in a particular geographic location. For instance, a particular national fast food chain could start a campaign by issuing unique Keyword codes for each local restaurant, capturing the customers on that list (e.g. "Text INDYMCD2 to 69302"). With this segmented list, the store managers, who know the community can send marketing announcements directly to their neighborhood.

Instead of promoting a generic brand, you are promoting a specific place to a specific audience. This boosts customer engagement as they feel they are being reached out to personally and improves the likelihood of an in-store visit!

How Can This be So Easy?

This HYPERLOCAL marketing method is easy because the mobiNotify online platform makes it very simple to segment your customers and send bulk communications based on which list the customer is on (you can even send to individual customers WOW!). With built-in mail merge tools you can make your messages look like they were sent directly to your customer.

Works on Every Phone!

I am convinced Smart Phones are the future of the mobile consumer experience. The problem is that the market is not yet saturated with enough of these devices to become a dedicated marketing platform. The mobiNotify system allows local focused marketing even with feature phones (you know, when phones were just phones). Your audience isn't limited to those with smart phones or even to customers who have their Blue Tooth turned on. Simply advertise in your store or in traditional media the opt-in information, and your customer will easily be added to your database, ready to receive any information or promotions you wish to share with them.

The Community Approach BETA

mobiNotify is now testing a community based text messaging network in the Indianapolis and Central Indiana marketing market.  This network breaks down urban areas into very specific neighborhoods (for instance the Indy Metro area has 25 districts) and allows the businesses in those neighborhoods to market directly to the people who live/work in that area. Instead of each business focusing on building their own database, they simply advertise on the pre-built community database, gaining access to hundreds of people interested in deals from their local businesses.

Why BETA? >>>  Have no fear over the BETA word. The technology is sound, based on the same text messaging platform that Fortune 500 companies base their marketing campaigns on. The approach and strategy are what we are polishing up now. The best part of our BETA, the pricing is set at a very low point until we do our full release, sign-up during our BETA period to lock-in the LOWEST possible prices, SAVING MONEY.

Getting Started

Any business interested in building their own mobile marketing database, or purchasing a license for one of our neighborhood marketing districts, please use the form on our web page or call our sales department (317.586.8083) to get more information on how to revolutionize your marketing results.