A Christmas Gift Marketing Lesson

As the weekend draws to a close, I hope everyone had a wonderful time celebrating with their families. I was sitting around with friends earlier today and we were all discussing the various things that had been given to us from family and friends. That conversation got me thinking, I was very happy and grateful of everything I got, but obviously each thing had its own sense of importance or meaning.

There was one gift which, to me stuck out like a nasty sore thumb.