Localized Marketing is King

Just a quick excerpt from this morning's Mobile Marketer Daily, a daily column highlighting mobile marketing and commerce.

"In 2011 retailers will shift their focus to delivering relevant, location-based offers to consumers on their mobile devices to drive them in-store.... We track visits to a store and we’re seeing anywhere from 11 to 35 and sometimes 50 percent of consumers that are actually going into stores after getting served an ad and in many cases making purchases”  -Rimma Kats, Mobile Marketing Daily

We've said this all along! mobiNotify has the BEST way of achieving these goals...