Happy Birthday????

Birthday Cake

It's my party and I'll GRIPE if I want to...

Last week I celebrated another birthday (YAY ME!). Yes it was fun and I had a great day, but I must say, I'm quite disappointed with the marketing executives from some of my favorite brands. What happened to marketing that was getting more personal? How could they forget me? On my birthday?

In all I received two personalized birthday wishes/deals from business. One was from my State Farm auto insurance agent, and another from Abercrombie. I'm very upset by this because the amount of SPAM and bulk emails shows that I'm on many more mailing lists than these two companies, most of which asked me my birthday when I signed up.

I wasn't expecting 50% off discounts or anything outrageous like that, but a quick "Happy Birthday, come see what we've got new in stock today" would have been nice at the least.

Text Message Birthday Wishes

Be sure your company stays personal in all dealings with your customers, don't make this 'forgot your birthday' marketing snafu. With the mobiNotify API, our customers have access to a custom-built "birthday reminder" tool for their database. Be sure your customers know you're thinking about them. Sign up for mobiNotify today & ask about our new Happy Birthday marketing tool!