SMS + Auto Service = Obvious!
SMS Text Messaging: The A+ Marketing Solution for Automotive and Tire Service Centers
Sure your business may be in a recession proof, very lucrative industry, but you also do business in one of the most cut-throat competitive industries out there. Wouldn't it be great if you could deploy a solution that will build customer loyalty, save your employees time, and defend against lost revenue? With SMS Text message marketing from mobiNotify, we've built our software to do that and more.
Check out today's article, which highlights the Automotive Repair, Service, and Tire industry, the first in our "Why We Work So Well" series of articles which will dissect mobiNotify's SMS offerings for specific industries.
Building Customer Loyalty
Customer loyalty is king in the automotive repair industry. If you can keep a customer for life, the highly subsidized oil changes or tire offers that typically bring them in will eventually pay-off when it comes to them needing service repair or schedule maintenance done, the real meat and potatoes that build your bottom line.
The industry has in the past tried to initiate ways of artificially guaranteeing customer loyalty. Some shops offer life-time brake services, life-time alignment warranties, free rotations with tire install, or other lifetime services where the initial labor dollars are profitable enough to sustain the maintenance of the service throughout the life of that customer's vehicle, providing a scheduled maintenance or service up sell opportunity every time they walk through the door.
What if you are dealing with those customers who don't typically upgrade to the premium Lifetime packages? How do you build loyalty among the customers that decide not to apply for your retail credit card? These customers' loyalty no longer needs to be relied on by the unpredictability and costs of direct mail.
SMS Text Message Marketing Solution
Building customer loyalty via SMS text message marketing is easy for the automotive service industry. There are several ways to get customers to join your list: at the POS, in-store signage, thank-you cards left in vehicles, or webpage sign-up widgets. Once you have them on your list, the magic can begin;
- Communicate tire/service promotions
- Provide schedule maintenance reminders
- Remind customers 90 days after oil change service
- Alignment rack growing cobwebs? Send a happy hour special providing highly discounted alignment service to limited number of customers who call in and make an appointment for the same day!
- Provide valuable SMS-only savings, track with unique coupon codes!
**CASE STUDY RESULTS**
- SMS reminders brought customers back over a week quicker than their previous visit.
- The ROI for text message marketing returned $344 for every $1 spent, or 344:1. The cost to generate each returned customer (cost per customer) is only $0.20!
- Customers who received a text message reminder returned 8.4 days sooner than they did on their own.
- Text customers spent 14.3 percent more than customers who received no reminder.
Individualized Communications
Our software lets your bulk messaging look personal by using mail merge fields to market to your customers by name. You can also send messages individually to customers, tell them when their tires/parts are in, or let them know when there vehicle is complete and ready to be picked up. The advantage of being delivering a personal message will cause customer satisfaction to explode in ways unimaginable. Our optional SMS text messaging API gateway give you access to the ability to add customers to your list & send messages, easily from any web browser.
SMS Text Message Appointment Reminders
Nothing is worse to your bottom line & shop management than missed appointments. Don't let your customer's forgetfulness affect your bottom line. Text message appointment reminders are easy to create and can pay for your complete marketing expenses just by avoiding lost revenue (calculate your extra revenue).
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