SMS + Auto Service = Obvious!
SMS Text Messaging: The A+ Marketing Solution for Automotive and Tire Service Centers
Sure your business may be in a recession proof, very lucrative industry, but you also do business in one of the most cut-throat competitive industries out there. Wouldn't it be great if you could deploy a solution that will build customer loyalty, save your employees time, and defend against lost revenue? With SMS Text message marketing from mobiNotify, we've built our software to do that and more.
Check out today's article, which highlights the Automotive Repair, Service, and Tire industry, the first in our "Why We Work So Well" series of articles which will dissect mobiNotify's SMS offerings for specific industries.
Happy Birthday????
Birthday Cake
It's my party and I'll GRIPE if I want to...
Last week I celebrated another birthday (YAY ME!). Yes it was fun and I had a great day, but I must say, I'm quite disappointed with the marketing executives from some of my favorite brands. What happened to marketing that was getting more personal? How could they forget me? On my birthday?
In all I received two personalized birthday wishes/deals from business. One was from my State Farm auto insurance agent, and another from Abercrombie. I'm very upset by this because the amount of SPAM and bulk emails shows that I'm on many more mailing lists than these two companies, most of which asked me my birthday when I signed up.
I wasn't expecting 50% off discounts or anything outrageous like that, but a quick "Happy Birthday, come see what we've got new in stock today" would have been nice at the least.
Text Message Birthday Wishes
Be sure your company stays personal in all dealings with your customers, don't make this 'forgot your birthday' marketing snafu. With the mobiNotify API, our customers have access to a custom-built "birthday reminder" tool for their database. Be sure your customers know you're thinking about them. Sign up for mobiNotify today & ask about our new Happy Birthday marketing tool!
A Christmas Gift Marketing Lesson
As the weekend draws to a close, I hope everyone had a wonderful time celebrating with their families. I was sitting around with friends earlier today and we were all discussing the various things that had been given to us from family and friends. That conversation got me thinking, I was very happy and grateful of everything I got, but obviously each thing had its own sense of importance or meaning.
There was one gift which, to me stuck out like a nasty sore thumb.
OK – the long awaited list…21-30!
Sorry gang - long week! But I am back in the saddle!
21: Manage an apartment? Do you have an easy way to alert them of an emergency event, community outing or other event? You do with Mobile Notifications!
22: Pest Control Places - get a leg up on the competition! Good strong marketing during your "down" time can yield HUGE results when the seasons change or you are starting to rev up your marketing efforts for the first time in the year. Send out a "KILLER" special and get the phone ringing!
23: Create viral marketing opportunities. Make a FREE offer and have them forward it to a friend. Not only will they get the offer, but they also will be exposed to your keyword and shortcode and will most likely join your text club!
24: Sometimes people don't WANT to be sold. Make to most of the "Warm and Fuzzy" moments with a kind greeting around the holidays!
25: Happy Hour or After Work Specials? Restaurants and Bars can send out Thursday and Friday After work offers such as free appetizers or Happy Hour Specials!
26: Sports Franchises: Send in game stats, information and even highlight specials at the concession stand that can change with the quarters! Or a special EVERY time the home team scores!
27: Fitness Clubs! Send out motivational messages to your members to increase motivation and use of your club!
28: Do you have a past customer list that is burning a hole in your pocket? Send them a text to invite them back in for a free service and then give them a follow up text thanking them for coming in with another bounce back coupon on their phone!
29: Trying to increase your traffic to your site? Include the link in a text that is linkable to your current site! Great for a new launch or to send them to a specific page!
30: Are you a member of a mass media? You WANT TO GET HYPERLOCAL!? As a Radio Station, send out a reminder of a remote broadcast, your client will love the 1x1 call to action and you will see more people come to your event to win, test drive, or just get the free pizza! 
Thanks for reading and I hope you are getting some ideas! Feel free to call us (317) 586-8083 or connect online (http://mobinotify.com/signup.html) at anytime for more info or FREE Brain Storming on how we can help your business increase sales with mobiNotify! Check out our latest video here: http://youtu.be/z__q-f5kkAU
Thanks,
Steve
Ah, some more ways to use Text Marketing 11-20
Here we go - some more ways to use mobiNotify!
11: BAD WEATHER ADVISORIES (perfect for schools, daycares, health clubs and churches!)
12: Are you a service? No appointments mean NO CASH! Send out an empty chair special for the next 5 clients!
13: Embed your phone number in the text message and tell them to save it in their phone for when they might need it. Therefore, your text is ALWAYS THERE!
14: Youth Sport Leagues: Send out practice reminders easily and efficiently to your team(s) or entire league! With mobiNotify, you can develop all sorts of distribution lists and combinations to send the info out in!
15: Home owners Associations can do a nice service to their Homeowners by getting setup with Text Messaging to alert the neighborhood of dangers, changes in HOA meetings or anything else that may affect them, such as HOA dues becoming due!
16: Pest Control - the change of season bring out (or IN) the bugs! Send out a text to exterminate the home with your critter control!
17: Party Stores! Send out your fun via a text! Every month there is a new FUN activity you are promoting! Have them join your text club and have a party ALL YEAR LONG!
18: Fitness Clubs! Send out class schedules for the specific class they sign up to! Perfect for making sure classes get full!
19: To celebrate your GRAND OPENING, send out a Text Message with a link to YOU TUBE that has a guided tour through your new facility raising interest in your new business...top that off with a coupon in your message as well!
20: Having trouble getting your database up to snuff? No Problem! Run a promotion for a high demand product like Cash, iPad or a year worth of YOUR product or service. Notify the winner VIA TEXT!
There - another 10 as we do our year end count down to 1010 ways to use text messaging! We will definitely find some obscure ways to use it the further we go!
Have a GREAT WEEK!
Steve
AVOID A PR NIGHTMARE
So, many sit at home unable to log on to their internet - right now as I type! Why? Comcast's DNS servers are down and there are simple fixes...but the easiest fix of all would be COMMUNICATION!
In this world where we are overwhelmed with communication - even when we don't want or need it - we WANT to know when something we PAY for is not working. Actually, we demand it.
So as I sit on my couch wanting to see how I did with my fantasy football league - I get more and more frustrated as to WHY my COMCAST internet is not working. I restart my router, modem, modem, router - restart my computer. All the while my ears are getting warmer and warmer fron the steam coming out of them!
HOWEVER, my trusty cell phone is working - so I check Twitter/FB and boom, I find out about the outage. I find out I can change my DNS settings - a two minute fix - and be on my way.
Now, let me go back to the key component - MY CELL PHONE! A Text Message Notification would have alerted the affected users, and let them know HOW to fix it. With a link to the fix (via smartphone browser) or a series of texts to fix it.
Instead many people are getting peeved because THEY HAVE PAID for a service. And they are not getting it. And they are not getting info on how to make their service work.
I'll throw you a bone... click here ----------> http://code.google.com/speed/public-dns/docs/using.html
Moral of the story: COMMUNICATION is King! Communicate with mobiNotify.
To discuss further - email at any time: steve@mobinotify.com or call us 317-586-8083
Cheers,
Steve